Some are surprised to learn that the author of a book is not always the person who has written the book. Writing is a skill. Many major politicians, business people, religious figures and others don’t have enough time to write a book, nor do they possess the skill to do so. The authors provide the concept and the message, then hire professional writers to produce the manuscript.
In most cases the hired writer isn’t mentioned. Thus, the term “ghostwriter.” However, one will often see the author’s name in large type, and the writer’s name in smaller type with the words, “with Joe Smith.” In this case, Joe was the writer.
Ghostwriters can be expensive. Charges range from a low of $15,000 per book to $150,000 or more.
We have developed a unique, reasonably-priced ghostwriting alternative based on author interviews (usually by telephone).
Books are today’s “21st Century business cards.” We assist business people in becoming published authors to position them for success. An author is considered an authority. We often describe a specialist by saying, “He wrote the book on it.”
People do business with those that they know, like and trust. However, most places of business interact minimally with their clients and customers. When business owners hand an autographed copy of their book to a good prospect or client, they can get to know the owner on a deeper level. Some businesses send inexpensive autographed copies of the owner’s book to lapsed clients to reactivate them.
If you are an employee and not yet a business owner, to become a published author will reposition you in the eyes of your employer.
Owner or employee, becoming a published author will set you apart from your competition.